Who is Fellowship of Christian Athletes?
Fellowship of Christian Athletes is a
worldwide ministry with a brand most
Christian athletes in the United States recognize.
In 2001, FCA had a brand people wanted to wear, but they were losing money in their efforts to develop, market, and distribute branded merchandise in-house.
FCA staff members, coaches, and athletes across the country were ordering their own products decorated with FCA trademarks without approval.
Fellowship of Christian Athletes knew they had a brand people wanted to wear, but at the time it was both a financial and a logistical burden.
They desired to expand their merchandising potential, but they were struggling to protect and maintain their brand image.