What is the Cave City Watermelon Festival?
People have been coming from all over the world since 1980 to try the “World’s Sweetest Watermelons” in Cave City, Arkansas. Now, in their 40th year, the watermelon festival is the largest festival in the region and has been voted as one of Arkansas’ best festivals. While watermelons are still at the center of the celebration, CCWF also features a parade, car show, live music, and more.
Cave City Watermelon Festival has been selling merchandise since day one. Since 1980, they’ve run the entire gamut of poor merchandise experiences, including
unprofessional artwork, bad customer service, slow turnaround times, poor-quality printing, cheap products, etc. Along with these obstacles, they also struggled to know what styles to order or how much to order.
All of these challenges added up to every festivals worst nightmare: little to no profits.